15 Best Makeup Brands You Can Buy Today

In Today's society for us women we're always looking to keep up to date with what brands are the best to buy because it's only natural for us to do this so today I will be sharing with you 15 best makeup brands you can buy today: 

first of all lets begin with Coco Chanel one of the leading fashion and makeup brands of the world to date. While it may have had its beginnings as a luxury fashion house, its cosmetics arm quickly gained a huge fan base—and it’s no wonder why. Applying the same pared back approach that the maison applies to its ready-to-wear arm, Chanel is the true epitome of laissez faire French girl beauty. Cult favourites include the Vitalumière Aqua foundation, the Les Beiges Healthy Glow Bronzing Cream, and the Multi-Use Glow Stick in both its transparent and pigmented offerings. 

Right lets move on to the amazing Estee Lauder another leading beauty brand that has taken the world by storm. If the likes of Victoria Beckham and Kendall Jenner have collaborated with the very same make-up brand, then you’ve got to know that it’s the real deal. Given its beginnings in cosmetic chemistry, Estée Lauder not only knows how to treat the skin but too knows how to bring the best out of it with the aid of make-up. And you’ve got to know the quality is way up there when it’s likely been sitting on the top shelves of generations of women in your family. Of course, the best make-up offering in the brand’s range has got to be the best-selling Double Wear Stay-In-Place foundation.

Next up on our list we have the ever so brilliant M.A.C Cosmetics that is known for their bold yet brilliant products. Arguably one of the most tried and true make-up brands on offer today, M.A.C Cosmetics was founded by a community of professional make-up artists, and it’s this creative dynamic that still exists today that has seen the creation of a number of cult-favourite products and collaborative collections with some of the world’s biggest icons. Try the Studio Radiance Face & Body Radiant Sheer Foundation, the Matte Lipstick in Velvet Teddy, or the Prep + Prime Fix+ Mattifying Mist.

Now this one is a brand that is absolutely brilliant Fenty Beauty. If the fact that Fenty Beauty was founded by a literal megastar isn’t enough reason to invest in a product or two, then perhaps it’s countless stellar reviews and its ongoing expansion is. Often showcased on red carpets, and of course, even on the face of Rihanna herself, Fenty Beauty’s offering was created to suit any and every wearer, no matter their skin tone or type, and given it’s original formulator, really goes the distance when it comes to wear and colour pay off. We’re sure we’re not the first ones to have told you this, but you have to try the Pro Filt'r Soft Matte Longwear Foundation and the Gloss Bomb Universal Lip Luminizer.

This next brand is going to help your skin so much presenting IT Cosmetics. As women we are always trying to find ways to help our skin some cosmetics brands develop products to simply disguise your skin concerns—others, such as IT Cosmetics, try to remedy as they attempt to mask them. Developed alongside plastic surgeons, the brand has always focused on creating concern-remedying products that are packed with skin-loving ingredients which work while you wear them, all without comprising on quality. You have to, and we mean you HAVE to, try the Your Skin But Better CC+ Cream and the Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer. 

This brand is a brand that I absolutely love: Dior. If a make-up line is good enough to be used backstage at shows presented by one of the world’s most well-known maisons, then it’s sure as heck good enough for us. Getting its beginnings in the cosmetics game with a solid range of face, eye and lip offerings, Dior has since seen great successes and popularity with its Backstage diffusion line, a range envisioned by Dior Make-up’s creative and image director, Peter Philips, and formulated with his first-hand experience of the quality and finish required of runway-ready make-up. You can’t go past the Face and Body Foundation and the Glow Face Palette.

Next up is Huda beauty I love this brand. Since launching her ultra-successful YouTube channel, Huda Kattan has seen a number of accolades come her way, including countless words of praise for her eponymous beauty brand, Huda Beauty. Loved for its exceptional quality, comfortable wear and exceptional finishes, the range’s impressive word of mouth is reason enough to trial a few products, like the Power Bullet Matte Lipstick, the Legit Lashes Double-Ended Volumizing and Lengthening Mascara, and the Matte & Metal Melted Double Ended Eyeshadow.

Right now we have one of the leading makeup brands in Australia I present Napoleon Perdis. Since the brand’s beginnings in Sydney in the early ’90s, Napoleon Perdis’s products have remained staples in the make-up bags of Australian women. Recognised for its best-selling products—and its appearance in all the best beauty aisles, Napoleon Perdis is unequivocally one of the best Australian make-up brands you’ll ever come across. Repurchase the Auto Pilot Pre-Foundation Primer (we know you already have one), and try the Stroke of Genius Liquid Cashmere Foundation.

Now this is yet another brand that I love that I use that is actually based in New York City that's right I'm talking about Maybelline. Need we say more beyond the name of this brand to convince you that it’s well in the ranks of the best make-up brands out there? Not only have a number of Maybelline’s products maintained best-seller status even years after their release, its cosmetics are permanent fixtures in best product rankings and always find themselves in the kits of celebrities, make-up artists and beauty lovers alike. If you haven’t already, we suggest adding the Fit Me Matte & Poreless Foundation, the Instant Age Rewind Eraser Multi-Use Concealer, and the Lash Sensational Lengthening Waterproof Mascara to your cart. 

This next brand really doesn't need an introduction because it's that brilliant I present Bobbi Brown. There’s something to be said for a make-up brand founded by a long-time make-up artist, such as Bobbi Brown. Founded in 1991, the eponymous brand focuses on easy-to-use products that guarantee great colour pay off and a flawless finish that only enhances the beauty you already have—not to mention a hoard of devotees in the wake of each new release. Said devotees are fans of the Vitamin Enriched Face Base, the Long-Wear Cream Shadow Stick, and the Highlighting Powder.

This next Brand is one that is generally used by the talented makeup artists that make actresses look stunning for the red carpet need I say more: Charlotte Tilbury. Created by the celebrity artist of the same name, Charlotte Tilbury has translated its red carpet origins into a make-up range that’s birthed countless cult-favourite products. Loved for its ease-of-use, luxurious feel and high volume of covetable shades, the brand isn’t only a favourite of ours, but is loved by countless celebrities across the globe, rightfully earning it a place in the ranking of the best make-up brands on the market today. You can’t go past the Pillow Talk Lipstick, the Hollywood Flawless Filter, the Filmstar Bronze & Glow duo, and the Cheek To Chic blush. Like we said, countless cult-favourite products.

This next brand is yet another brand that us Makeup and beauty influencers use on our channels I present Tarte Cosmetics. While it may have been founded with a single cheek stain, the Tarte we’re familiar with today is arguably known best for its complexion-perfecting products, like concealers and foundations. Touted for its superior coverage and long-lasting formulas, the brand has garnered a massive amount of love for its Shape Tape and Amazonian Clay concealers. Of course, Tarte hasn’t lost its touch for cheek products, with its Amazonian Clay 12-Hour Blush counted among the brand’s best sellers, as is its Lights, Camera, Splashes 4-in-1 Waterproof Mascara.

This brand is a brand that I have only just discovered very recently and is a brand that is truly marvelous I present Bite Beauty. If you’re on the hunt for a make-up brand formulated with skin-loving natural ingredients, then look to Bite Beauty to fill your kit. Launching with a range of lip products made with nourishing ingredients—think antioxidants, fruit butters, and agave nectar—Bite has borrowed the same principles and applied them to their colour cosmetics which feel just as soothing as they do luxurious (making it great for sensitive skin), all without compromising on colour. Must-try products include the Changemaker Supercharged Micellar Foundation and the Power Move Creamy Matte Lip Crayon.

This next brand is yet another brand that is used by us makeup and beauty influencers on our channels I present Anastasia Beverly Hills. When you think brows, the brand Anastasia Beverly Hills should immediately spring to mind. Founded by Romanian-born Anastasia Soare in 1997—the very same brow artist that coined the term ‘the golden ratio’ in reference to brows—the brand has developed a number of iconic products focused on perfecting and enhancing your arches over the decades, and can be thanked at least in part for the resurgence of the full brow. You can’t go past Clear Brow Gel, or the Dipbrow Pomade and Brow Wiz which each feature glowing reviews in their tens of thousands.

This final brand is a Brand that is brilliant for your skin I present Benefit Cosmetics. Of course, you can’t think of brows without also thinking of Benefit Cosmetics. But it’s fair to say that the brand’s other offerings are quickly surpassing the popularity of their brow products—after all, their first iconic product was a cheek tint. Brows aside, fans of the brand seem to favour its complexion-geared products, like the Porefessional Face Primer and the Boi-ing Cakeless Concealer, as well as its lash formulas, with its They're Real! Mascara seeming to prove most popular. But you still can’t go past its Gimme Brow+ Brow-Volumizing Gel.

So now to the question on everyone's lips what's the best Makeup Brand overall well here is your answer. When it comes to determining the best make-up brand, it often comes down to your own set of criteria. If you’re looking for a make-up brand suited to a specific skin type, whether it be oily, sensitive or acne-prone, then one that caters to it will be the best for you. Or, if you prefer a certain finish with your make-up, be it light, medium or full coverage, then a brand that is known for a particular level of coverage will be your best bet. 

Another great way to determine what the best make-up brand for you is reviews, be it from trusted sources or impassioned people you’ve never met before. Like I've mentioned above, there is no greater reassurance when shopping for a particular product than a stream of great reviews boasting its benefits, or a recommendation from a trusted source, which I hope I am for you! 

I hope that this has given you some much needed clarity 

Yours Always 

Ariana Lockett xxoo 

(Founder of Makeup By Ariana)